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Marion Civic Theatre | Branding

2018

The Marion Civic Theatre needed a refreshing new brand identity to revive the community’s involvement and appeal to younger generations. Claire lead art direction for a small team of designers, creating a new logo and marketing materials for the theatre that evoke warmth and energy. It was important to the theatre that a sense of community was visible through the imagery chosen. The colorful logo geometrically represents a theatre bow from the cast and crew.