Le Bleu | Logo & Branding

2019

Le Bleu is a small boutique florist in Pennsylvania that commissioned an illustrated rabbit logo. The visual identity centers around the logo, incorporating hand drawn florals with a mix of sans serif and script typography.

Le Bleu Logo 1a copy.jpg
Rabbit Sketches
Rabbit Sketches

Different styles of rabbits were sketched and considered for the Le Bleu logo.

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3 Rabbit Logos
3 Rabbit Logos

After selecting fonts and styles, 3 different rabbit characters were presented to the client.

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Rabbit Sketches
Rabbit Sketches

Different styles of rabbits were sketched and considered for the Le Bleu logo.

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Le Bleu type.jpg
LE BLEU presentation.jpg
LE BLEU website.jpg