City of Marion | Branding
Throughout the summer of 2016, Claire worked within a small design team hired to redesign the city of Marion, Indiana's brand identity. The team conducted vast amounts of design research by collaborating with many individuals in Marion's local community. They lead focus groups, design thinking and brainstorming sessions on how to represent Marion in the best way. A mark was created that reflects the city's character as well as its needs and desires for its future community.